Boss v. Bossy.
Persuasive v. Pushy.
Dedicated v. Selfish.
A recent Pantene Philippines commercial matches common descriptors for men with common-held perceptions about women — showing that what’s seen as leadership for men becomes detrimental when it’s a woman.
Set against a cover of Tears for Fears “Mad World,” the ad is thoughtful and inspiring quite opposite to the way most commercials ironically belittle their most powerful consumers.
Not only did Pantene win with this empowering video, they are championing the push to end outdated stereotypes about women with their new campaign #WhipIt.
Their twitter feed is peppered with great shareable messages like this.
— pantenephilippines (@panteneph) December 6, 2013
Cheers to Pantene Philippines for creating a campaign that’s creative and empowering. Makes us want to whip our hair back and forth. Sorry. Had to.
“Don’t let labels hold you back. Be strong and shine,” declares the video’s pre-fadeout take-home message.
See the original above or on the Pantene Philippines YouTube page.