When I worked at GoErie.com, I worked on content generation, including expanding our online video offerings.
Using my iPhone4 and a ragtag kit of mobile equipment, I was a one-woman band, and shot, interviewed, edited, voiced, and produced videos.
The Kickstarter success of the Glif
I sucked at first, but in the process of learning and making lots of videos, produced some content I could be really proud of.
The secret to our success? The brilliant little piece of plastic that allowed me to connect my iPhone4 to the tripod stand. Thanks to my boss, who found and ordered it online. Its name?
The glif.
(Not to be confused with gilf.)
Here is their studio page.
A quick type into the Google search bar, and you find “glif…” and Kickstarter becomes one of the options. Apparently, they had an awesome run, and there’s a few blogs, including Kickstarter and their own, that tell how they did it.
They offer lots of great advice, including on making a great Kickstarter video.
My best advice: do lots of takes. And take a couple whiskey shots.
Worth a look, especially if you’re wondering how to get your own products/projects off the ground.
The purpose of this piece is two-fold: to give an inside look at our creative process, and to offer guidance and inspiration for those who have their own ideas they’d like to see brought to reality.
They initially asked for $10,000, and came away with $137,417 in funding after their campaign.
What would you create if you had that much funding? Ever try a Kickstarter campaign? Tell me about it @GinnyTonkin.